On November 29th, The Church of Jesus Christ of Latter-day Saints began its annual commemoration of the Christmas holiday, and this event included 11 billboards in Times Square (printed and video) and 400 taxi toppers.

According to Greg Droubay, director of media for the LDS Church’s Missionary Department, “The Times Square area in New York City presents the opportunity to share our message with a global audience in perhaps the most recognizable city in the world. We know that millions of people from around the world will see the ‘A Savior Is Born’ messages in Times Square. It is perhaps the most unique place in all the world to communicate with others.”

Vision Graphics was chosen to produce various elements of the “A Savior is Born” campaign, including the billboards and taxi toppers, which will be seen by millions of people throughout the 2015 Christmas season.