The prints that you rely on to sell your business really start out in the design process. Many times, in an effort to save money, we have business owners bring in self-designed promotional materials. As a note on marketing and design, a graphic designer will be trained in layout, typography, and many other aspects of pleasing design. These skills are developed over years of practice and critique.
Having started a small-business with very little start-up capital, I understand the temptation to shortcut this cost in favor of "something that will work for now." However, this can be very detrimental to your purpose, which is to gain new business. Presentation is everything to a potential client. If a brochure or printed product looks "cheap," you open the door to all kinds of assumptions about your business, including your potential customer assuming that you will deliver a substandard product or service.
When I started my first business, I tried to shortcut many of the typical processes, including designing my logo myself, my first brochures, and my first web site. The result? The result was a year and a half of shortcutting in almost every area and a subsequent struggle to make ends meet. I tried to price my service "affordably," which was almost a third of the typical market-price for my service. Instead of a shortcut, I found myself shortchanging myself. Why? Because I thought that by limiting expenses, I would do better in the long run. I thought of this as being "conservative," when in fact, I was simply being cheap.
I priced myself out of the market the other way... I valued myself too little and so did my customers. I seemed to get the cheapest customers, who struggled to pay me, who would want discounts on all kinds of services, and who would didn't value my services or what I did for them.
Real conservatism is running a business that is "sane" versus "overly exuberant". There is a big difference in conservatism and cheapness as well. The difference lies in how you think of yourself, your business, and your service. Are you valuable? Is your business valuable? Then you need to teach yourself and your customers about the value of the product or service you offer. Cheap marketing materials do not show value; they show a desire to shortchange yourself, your business, and your customers. Don't spend exorbitant amounts on things, but do value yourself and your business enough to make it look good.
It was funny that when I stopped shortcutting in my own business, my income increased 400%. I was then able to afford to pay the amounts that were fair and reasonable for business services I contracted. It was interesting that I began to truly value what I did and the service I provided, and all of a sudden, so did my customers.
At Ogden Blue, we understand that you are cognizant of your budget and run your business conservatively, and we have designers who have four-year degrees from good universities. We also price their services at $45/hour to ensure that you can afford these services. We also adjust the pricing of our print materials regularly to ensure that you are getting a good value. Our prints and design do not look cheap. In fact, we'll put our quality on the line to be compared with any design and print company out there. Come in and compare the great value we have for you.