Are you looking for something to reach out to your customers or audience and grab them by the shirt, get their full attention, and pull them into your store?

Did you know Ogden Blue offers some great Large Format printing options that can do just that?

Here are a few Large Format options we have to help give your business a professional yet noticeable look:

-         Use a colorful Banner to draw attention to your business or special event.

_-         Print large posters to advertise your company’s services or to promote your latest campaign.

_-         Get cut or printed vinyl to help create a professional display in your store windows.

_-         Use banner stands, displays, and banners to bring color and attention to your trade show event.

_-         Bring your family memories to life by printing them on canvas, watercolor, or photo paper in Color or Black & White.

_-         Take your project plans to large scale with vivid color or crisp black & white.

Our large format black & white prints start at $0.52/sq. ft. (?), and large format color prints start at $5.00/sq. ft.

Don’t be Shy. Live Large and Get Noticed.

The answer is: Absolutely Not!

The question may also be asked: Is Print or Online Marketing more effective? 
a great combination of both methods can create the strongest marketing campaign.

In an ever-changing world of technology, Internet and social media, many business owners struggle with the validity of print vs. online marketing. “Print isn’t dying. When used correctly it can actually boost your marketing campaign and give you the result you’re trying to achieve, whether it is leads, sales, or brand awareness.” (Trammell)

Using your print campaign effectively means using print along with online links and social media to increase brand awareness and increase your ROI. By combining these strategies you can overcome the limits of each media. While online marketing can be reached by a click and immediate updates and targeting, online banners are limited to a small amount of information and social media is limited to the number of followers you have. Print media can be very powerful and is more tangible and something that people can hold on to and refer back to. It allows readers to be more engaged and can supply more information and stronger branding. It’s true that digital media is advancing at a quick rate, but smart companies have utilized the advantages of mixing old and new media to reach a wider audience and to come out with a strong advertising campaign.

It’s also important to look at your overall marketing objectives and goals. Who is your customer and what is the best way to reach your customer? What is the best way to communicate with them? How can you reach new customers and leave a good impression on them?

One effective way that we have found to reach new and existing customers is utilizing print media with Direct Mail Marketing. With direct mail marketing you can promote your website, social media sites, and branding in a very effective way. QR codes are also a great part of modern technology that provides your company information with one click. With direct mail you can directly target your customer market. There are a variety of products and methods to fit every budget. You can reach a wide audience, because not everyone has a computer, and for those that do, it drives traffic to your website. People are also more likely to try your store or product if they have a coupon or special offer. That physical marketing piece is something that people can refer back to and can leave a lasting impression.

So yes, for all you that have been wondering, print is still alive and strong! (Remember that when you think of the billboard image that is stuck in your head, or the business card that a business contact handed you today, or the mail you picked up from your mail box.)

Let us know what you think.

Check out these articles for more information:

Engage Staff. “Print or Online? There’s No Easy Answer”. Engage the Blog. June 10, 2010. http://engage.tmgcustommedia.com/2010/06/print-versus-online-theres-no-easy-answer/.

Trammell, Mindy. “Is Print Advertising Dead? Definitely Not!” Insurance Journal Online. January 17, 2012. http://www.insurancejournal.com/blogs/2012/01/17/231405.htm

Wolfe, Lahle. “5 Pros of Direct Mail Marketing”. About.com Women in  Business. http://womeninbusiness.about.com/od/directmailmarketing/tp/hub-pros-directmail.htm

Create Your Files Using Process Color

Process color or four color, is a subtractive color model, used in color printing, also used to describe the printing process itself. CMYK refers to the four inks used in most color printing: cyan, magenta, yellow, and key black. This is the color process that we use on our Digital and Offset Presses. Also keep in mind, for a true solid Black, use similar CMYK values to these: C: 60 M: 40 Y: 40 K: 100. We can also print using PANTONE colors, but this usually adds a color to the process and an additional cost.

Best File Formats for Printing

The file format we prefer for printing is a PDF. This allows us to print your files without missing fonts, links, or images. A high-resolution flattened JPEG also works well for printing photos and giclee work. We prefer at least 300 dpi on these types of files to ensure a clean, sharp image. Any other file or layout formats must have fonts outlined, and links and fonts packaged.

Use Templates to Get the Truest Print & Cut

Please use the templates on our website to set up your files for bleed and trimming. Make sure you leave enough space around your live area to ensure important information will not be cut off.

Here are a few terms that might help:

Bleed - a term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.

Trim - the final size of a product after its unnecessary parts have been cut off or removed.

Live Area – is the area where your art and type should be safely tucked into so they are not trimmed or cut-off.

Summary

Following these guidelines and providing us with a print ready PDF allows us to turn your job around quicker and provide a better looking end product. We are always happy to help if you have any questions on these Pre-Press steps. We enjoy working with you to provide a product that you will be excited to share with others. Please contact us to check turnaround times and to ensure that we can get your product finished on time.

For more information, check out this article:  http://www.nikibrown.com/designoblog/2010/03/08/set-up-files-for-printing/#ixzz1sKmo4Kpz